Sarajevo Halal Fair: Can Bosnia be a No. 1 Halal Tourism destination?
Soumaya Hamdi speaking at the Sarajevo Halal Fair 2023
SARAJEVO, May 2023
Sarajevo Halal Fair 2023: Unleashing the Potential of Halal Tourism!
Key industry leaders, local experts, and international professionals gathered to share insights on the rapid growth of halal tourism, the significance of halal certification, and strategies to attract halal-friendly travellers. The discussion was expertly moderated by Feđa Begović, USAID Turizam Chief of Party
Did you know? The current value of the global halal tourism market is estimated to exceed $200 billion! This untapped potential presents an incredible opportunity for destinations like Bosnia and Herzegovina to showcase their natural beauty, warm hospitality, and rich cultural heritage.The speakers emphasised the importance of embracing trends such as diversification, leveraging modern technologies, and prioritizing sustainability to tap into this booming market. Bosnia and Herzegovina showcased its remarkable potential to become a major player in halal tourism.
Soumaya T. Hamdi, the founder and CEO of Halal Travel Guide (UK) emphasized that “halal tourism is booming, and countries are picking up on this. Therefore, it’s not enough to just assume tourists will come because they know there are halal facilities. We really have to work on building a competitive edge!”
Soumaya continued to express her confidence in Bosnia’s potential for Halal Tourism:
“I sincerely believe that Bosnia has every ingredient to become the top halal European destination in a market that is estimated to be worth more than $300 billion, and it is amazing to see the rapidly growing number of stakeholders who are now striving to make this happen.”
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