About Us

About Us
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Our Mission to lead with Service

When you choose to travel better, you’re choosing to make the world better. But it’s not always easy to make better travel choices, especially when you're a Muslim traveller. That’s why Halal Travel Guide is making it easier for you to access better experiences recommended by travel experts and the local community.

Our partnerships produce more than individually crafted trips and travel guides designed with Muslims in mind. Together with our homegrown travel experts, we’re breaking down barriers and building connections that make life better.

So what does Halal Travel Guide offer?

  1. We organise group trips in partnership with locals and designed with Muslim travellers in mind;
  2. We curate free digital travel guides;
  3. We help destinations better understand the needs of Muslim travellers.

Our Values

  • 💚 Being of Service: To make it easier for Muslims to enjoy much better travel experiences that benefit both the traveller and the destination.

  • 🌿 Being Mindful, Intentional & Responsible: We believe in the power of travel as a force for good on this Earth - when it's done right. For too long, global travel & tourism has exploited local communities and damaged destinations.
    Our trips are centred around benefiting both you and the destination you visit.

  • 🤝 Building bridges: We're creating the space to enable you to nurture cross-cultural connections with people from around the world.

  • 🌙 Travelling to seek knowledge: Come with a curious mind and learn about your cross-cultural Islamic heritage, from Bosnia to Barbados and everywhere in between.
  • ✨Bringing you quality: You know the phrase, 'quality over quantity', right? Our groups are considered 'small' by some standards, but they're only small in number (between 15-20 guests/group). We're BIG on everything else; quality, service, adventure, joy and helping you form new friendships.

Supporting local
businesses

Quality-assured
trips

Exploring Muslim heritage


Halal Travel Guide is a signatory to the new Guiding Principles launched by the Future of Tourism Coalition.

As a signatory, we commit to place destination needs at the centre
of our business practises and do our part to build a better tomorrow for travel and tourism.


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In the Media

Soumaya Hamdi Halal Travel Guide

Our Founder

Soumaya T. Hamdi

For as long as I can remember, I’ve loved the idea of travelling the world.
Who doesn’t?

I’d spend hours flicking through my History of the World Book learning about the Ancient Egyptians and their pyramids, the stories of the Tsars in Russia, and exploring the world through travel and nature shows.

Growing up though, the only destination we’d travel to as a family abroad was North Africa, mainly a) to visit family and b) because it was easy being a Muslim traveller there. Most of the time though, we’d ‘staycation’ in the UK. Speaking with other young Muslims, I’ve found that a lot of us can relate to the experience of taking home-cooked meals to the beach and wearing makeshift modest swimwear because we knew we wouldn’t find halal food nearby, and burkinis were only – mercifully - invented once we got older.

Beyond North Africa, I didn’t really travel abroad much before the age of 23. I didn’t take a Gap Year and travel through Europe like many people my age, or spend summers volunteering abroad.

So, when I had the chance to travel through Singapore, Malaysia, South Korea and Japan in the summer of 2015, I jumped on the opportunity. I loved every minute of the adventure, navigating my way with my husband and 5-month-old baby in a small rental car.

The thing is, I was surprised by how difficult it was to find online recommendations for halal food in Malaysia – the places the locals would recommend - and how little trip planning information was catered to Muslim travellers. In Seoul, I was surprised that despite my outward appearance, I didn’t receive unkind stares or the cold shoulder – in fact it was the complete opposite. The locals were curious about my hijab but in a friendly way, and I lost count of the amount of times complete strangers would offer their help, smile, or even strike up casual conversation.

I realised that there are a lot of barriers that get in the way of Muslims enjoying much better travel experiences, and I started to wonder,

  • How might we change the way we travel so that it benefits not just the traveller but the local community/destination as well?

  • How might we empower young Muslims to feel confident in their Islamic identity through travel?

  • How might we bridge the disconnect between like-hearted people from around the world using both digital and real-life solutions?

I couldn’t find a travel company that gave the solutions to these problems, so I decided to try and find these solutions myself.

And that’s the story of how Halal Travel Guide was born.