About Us


Our passion is creating exceptional tours designed with Muslim travellers in mind. We provide unique and immersive experiences that go beyond sightseeing, with a commitment to service at the heart of everything we do. By breaking down barriers and fostering connections, we aim to make travel more accessible, enjoyable, and fulfilling for all.


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Our Mission to lead with Service


At Halal Travel Guide, our mission is to provide exceptional travel experiences for adventure-seeking Muslim travellers. While we welcome travellers from all backgrounds and ages, a typical guest on our tours is aged somewhere between 25 - 41 years old.  We offer group tours that are thoughtfully designed with your needs in mind, so you can fully immerse yourself in local cultures and forge new connections with like-minded travellers.

Our commitment to service is at the heart of everything we do. We work closely with local guides and travel experts to create unique and meaningful experiences that go beyond just sightseeing. Our tours offer opportunities to engage with the local community and learn about their customs and traditions. By fostering connections and breaking down barriers, we aim to make travel more accessible, enjoyable, and fulfilling for all.

So whether you're looking to discover new destinations, meet new people, or deepen your understanding of Islamic heritage, Halal Travel Guide is here to help you make the most of your journey.

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Meet Our Founder

Soumaya T. Hamdi


For as long as I can remember, I’ve loved the idea of travelling the world. Who doesn’t? I’d spend hours flicking through my History of the World Book learning about the Ancient Egyptians and their pyramids, the stories of the Tsars in Russia, and exploring the world through travel and nature shows.

Growing up though, the only destination we’d travel to as a family abroad was North Africa, mainly a) to visit family and b) because it was easy being a Muslim traveller there. Most of the time though, we’d ‘staycation’ in the UK. Speaking with other young Muslims, I’ve found that a lot of us can relate to the experience of taking home-cooked meals to the beach and wearing makeshift modest swimwear because we knew we wouldn’t find halal food nearby, and burkinis were only – mercifully - invented once we got older.

Beyond North Africa, I didn’t really travel abroad much before the age of 23. I didn’t take a Gap Year and travel through Europe like many people my age, or spend summers volunteering abroad.

So, when I had the chance to travel through Singapore, Malaysia, South Korea and Japan in the summer of 2015, I jumped on the opportunity. I loved every minute of the adventure, navigating my way with my husband and 5-month-old baby in a small rental car.

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I realised that there are a lot of barriers that get in the way of Muslims enjoying much better travel experiences, and I started to wonder,

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How might we change the way we travel so that it benefits not just the traveller but the local community/destination as well?

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How might we empower young Muslims to feel confident in their Islamic identity through travel?

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How might we bridge the disconnect between like-hearted people from around the world using both digital and real-life solutions?

I couldn’t find a travel company that gave the solutions to these problems, so I decided to try and find these solutions myself. And that’s the story of how Halal Travel Guide was born.

So what does Halal Travel Guide offer?

We host group trips together with local hosts, designed with Muslim travellers in mind;


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We host group trips together with local hosts, designed with Muslim travellers in mind;

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We curate free digital travel guides;

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We help destinations better understand the needs of Muslim travellers.

Our Values

Halal Travel Guide is a signatory to the new Guiding Principles launched by the Future of Tourism Coalition.
As a signatory, we commit to place destination needs at the centre of our business practises and do our part to build a better tomorrow for travel and tourism.
To find out what we're doing to make travel better, head over to the menu and select the 'Travel Better' icon.

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Excellent Service
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Being Mindful, Intentional & Responsible
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Building cross-cultural bridges
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Travelling to seek knowledge
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Hosting you with love
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Excellent
Service
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Being Mindful, Intentional & Responsible
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Building cross-cultural bridges
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Travelling
to seek knowledge
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Hosting you with love



In the media

Check Out Our Latest News and Media Coverage to See How Halal Travel Guide is Making a Difference in the Travel Industry


sarajevo halal fair

Sarajevo Halal Fair: Can Bosnia be a No. 1 Halal Tourism destination?

Sarajevo Halal Fair 2023: "halal tourism is booming... We have to work on building a competitive edge!", said Soumaya Hamdi, CEO of Halal Travel Guide...
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World Halal Summit 2022: How to Future-Proof your Halal Travel Marketing Strategy

World Halal Summit November 2022: Soumaya Hamdi shares insights from her extensive research on the preferences of Muslim travellers, which she has conducted over the past four years...
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Soumaya Hamdi Croatia Halal Business Forum

Halal Business Forum Zagreb

Soumaya T. Hamdi, Founder & Managing Director of Halal Travel Guide, presented her research on how destinations can attract Muslim travellers at this year’s Halal Business Forum Croatia...
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Halal in Travel Global Summit 2022

Halal in Travel Global Summit 2022: Remaking Customer Experiences in Tourism This session is ideal for tourism DMOs, tourism board...
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Building bridges with food-interview with soumaya

Building Bridges with Food – Podcast Interview with World Food Travel Association When Erik interviewed me for the World Foo...
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women leadership in the global halal industry

Women Leadership in the Global Halal Industry Soumaya T. Hamdi was invited to speak at the The 4th Edition of Internationa...
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Islam Channel Interview With Soumaya Hamdi, Halal Travel Guide

Islam Channel Interview With Soumaya Hamdi, Halal Travel Guide Salaam Britain – 6 December 2021 6 December 2021 -To Kick...
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Halal Expo & Summit USA 2021

Halal Expo & Summit USA 2021 20/10/21 Founder & Managing Director Of Halal Travel Guide, Soumaya Hamdi, Was Invited...
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The Global Tourism Forum – Leaders Summit Asia

The Global Tourism Forum – Leaders Summit Asia 16/09/21 Founder & Managing Director Of Halal Travel Guide, Soumaya Hamdi, Was ...
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Bringing Halal Gastro-Tourism To The World At FoodTreX Global Summit

Bringing Halal Gastro-Tourism To The World At FoodTreX Global Summit In April 2021, Chef And Halal Culinary Expert Yvonne Maffei (...
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"This Entrepreneur Is Redefining Travel For Millennial Muslims" - Interview With Soumaya Hamdi

In February 2021 Halal Travel Guide Founder & Managing Director Was Interviewed By Business Broadsheet Newspaper Arab News, F...
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Soumaya Hamdi Recognised As One Of '20 Influential Women In The Travel Industry'

Ahead Of International Women’s Day, Halal Travel Guide Founder & Managing Director, Soumaya T Hamdi, Was Interviewed By ...
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A Sustainable Model For Halal Tourism

The Covid-19 Pandemic Has Offered An Exceedingly Rare Window Of Reflection On The Necessity For More Sustainable Global Tourism De...
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    Halal in Travel Global Summit 2022

    Halal in Travel Global Summit 2022: Remaking Customer Experiences in Tourism This session is ideal for tourism DMOs, tourism board...
    Learn More
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    Building bridges with food-interview with soumaya

    Building Bridges with Food – Podcast Interview with World Food Travel Association When Erik interviewed me for the World Foo...
    Learn More
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    women leadership in the global halal industry

    Women Leadership in the Global Halal Industry Soumaya T. Hamdi was invited to speak at the The 4th Edition of Internationa...
    Learn More
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      "This entrepreneur is redefining travel for millennial Muslims"

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      "Halal Holiday bookings soar"

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      “Trips that offer the Muslim traveler the chance to experience something completely different.”
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      Soumaya Hamdi named "one of  20 Influential Women in the Travel Industry"
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      "Best Muslim-Focused Travel Guide 2022"